Have you heard about Volcanoes Rugby Team members as they posed on the big billboard advertising Bench briefs? How come you wouldn’t know, it‘s all over the news on the television and also in the broadsheets. I agree with the AdBoard that “it was right for them to show men only in briefs as these were the items being marketed”. Well as for me, I am used to seeing these kinds of billboards along EDSA. I admire beautiful bodies of women wearing lingerie and wished I had that sexy body as well. I think it’s really up to the individual how they will interpret when they see such billboards. It’s only marketing. If you were an advertising company, will you get a not-fit endorser to get the attention of your market? Of course not.